00 Before you start
Don't try to do all 20
This guide walks you through the marketing strategies that actually work for Airbnb and home cleaning businesses. We've seen cleaners use these methods to go from scraping by to fully booked.
Trying everything at once is the fastest way to spread yourself thin and get mediocre results everywhere. Instead, pick 2–3 strategies that fit your situation and commit to them. If you're great at building relationships, lean on referrals and networking. If you're comfortable online, start with ads and search.
The cleaners who succeed get really good at a few channels instead of dabbling in all of them.
Focus on what you can do consistently, and you'll see real growth.
20 The list
Pick your 2–3 channels
Tap any channel to jump to its playbook. Inside each one, hit “Add to my plan” to build your shortlist. It's saved on this device so you can come back to it.
My plan: 0 channelsStart with 2–3. You can always add more once those are working.